Advert Games

Advert-gaming is the practice of using video games to advertise a product, organization or viewpoint. At first a company provides interactive games on its website in the hope of potential customers are drawn to the game and spend more time on the website. This also makes them aware of the products which are advertised on the website. Prominently the games display the company's products.

In the second form, games are published in the usual way and make the players to investigate further. The subjects may be commercial, political or educational. A rare from of advert-gaming, TTL Advert-games involve the use of URL hyperlinks within the game designed to induce the player to visit a webpage which then contains BTL advertisements. The technique used to tempt the player into visiting the intended URL varies from game to game.

This is one of the ways to get more traffic and branding. Advert Games helps to retain more visitors and also make the visitor aware of the products which are for sale. So advert games helps to increase impressions and page views for a website.