Interactive Advertising

Interactive Advertising is the use of interactive media to promote and / or influence the buying decisions of the consumer in an online and offline environment. Interactive advertising can utilize media such as the Internet, Interactive Television, Mobile Devices (WAP and SMS) as well as kiosk-based terminals.

Interactive Advertising affords the marketer the ability to engage the consumer in a direct and personal way. Enabling a sophisticated and dimensional dialogue can affect a potential customer's buying decisions particularly in an e-commerce environment.