Advantages of Search Engine Optimization

Search Engine has 3 basic functions.

• Searching the whole web based on an important word.
• Keeping the index of the words they find during a search.
• Allowing the users to look for a word found in the index.

Search Engine finds and makes the index of the searched words with the help of SPIDERS and CRAWLERS. It then sends it to all the websites which are related to the searched words. A SPIDER scans a website through its Keywords, Title, and Meta Tags, and then it creates an index of all the Keywords. A SPIDER creates a comprehensive index of keywords by scanning and categorizing the web pages and links. Some Search Engine may also give page rank to the website based on certain criteria.  Higher page rank results in maximum visibility on the result page and the website which has the highest page rank for that particular search is displayed as the first option.  This is same ideology behind the “I’m Feeling lucky " feature of Google. Page Rank is one of the major point which needs to be considered in Search Engine Optimization (SEO).

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