Online Marketing Disadvantage

Inspite of many advantages, Online marketing has some disadvantages because of which users find difficulties in online marketing. Some of the disadvantages are as follows:

Disadvantages

1. All people may not get the message since Internet marketing requires customers to use newer technologies as compared to traditional media.
2. Low speed Internet connections are a barrier. If companies create
   large or complicated web pages, some Internet users struggle to download
   information on a dial up connections or mobile devices.
   
3. Another limitation is the inability of shoppers to touch, smell, taste or try-on
   tangible goods before making an online purchase.
   
4. Many consumers are hesitant to buy items over the Internet because they
   do not trust that their personal information will remain private.
   
5. Trustworthy and reliable merchant performance has been a consumer concern
   since the inception of e-commerce. Customer may not have faith in a product of unknown company.

Despite the disadvantages and the way the internet market is booming, online marketing is more popular than the other forms of marketing. Within next few years, it is estimated that the online marketing will capture huge market share and draw more business.