Pay per Click – Tips

Pay per click marketing is a guaranteed way of dragging visitors and getting more sales or leads or make opt in email list. But the problem comes in the case of effective CPC. There are millions of people who bid online and get lots of results. Some get more, some less, some earn millions and some suffer loss. This is a very tricky process to get maximum sales and maximum ROI.

People sometimes spend more than $1000 and no sales or they get maximum clicks but no result. The effective CPA rose so much that most of people look for new ways of online advertisement. Some people try to learn about new areas where as, some like to know more about pay per click marketing. As a Google Professional and being in the field for several years now, I would like to share some basic tips regarding Pay per Click marketing.

1. Research on hidden keywords: There are a large number of small keywords that bring less clicks but more conversions and also the competition is less so less CPC. Let suppose in a very popular keyword you are bidding $1.00 per click so spending $100 you are getting 100 clicks and chances of conversion rate may be around 1% – 2% means maximum 2 sales (mostly it is less than 1). But if you able to find all those hidden long tail keywords then the CPC is around $0.25 and investing $100 you can get 400 clicks and if we again consider the same CR then you are getting 8 sales means 6 more sales means more profit.
   
2. Make more keywords: Research on all keywords and make proper list of them. Use different keywords tool (but mostly not effective) and then make the entire list and insert in your account and promote it.
   
3. Product knowledge: Have a proper knowledge of your product and know what you like to promote, when to promote, your target market, the USP of your product or service, competitor knowledge etc. Proper analysis is requiring getting success.