Project Description

Challenge

Elto was a website that required a subscription. The website offers inexpensive web services. The goal of the company was to significantly raise income so that the owner can sell it to a multinational corporation. In addition, the customer requested that the entire brand be revamped to appear more sophisticated without harming sales. The assignment has to be completed in fewer than six months. Godaddy.com bought the site after we finished it.

Strategy

  • Data collection, analysis, and a comprehensive CRO audit
  • Detailed date-based information wireframe for a multi-page website
  • Professional designers are used to create UX designs.
  • Revenue optimization and split testing
  • Advice on content creation based on data

Approach

The initial step was to find the most popular pages that had a low conversion rate. To uncover conversion leakages and apply ways to remedy them, we used a data-driven approach. Wireframes, hypotheses, and testing strategies were also created to improve the pages. Create a data-driven redesigning strategy with the help of a UI/UX design expert.

As a result, we’ve seen a significant increase in sales. Here are a few of the results:

  • The home page optimization resulted in a 30% increase in revenue.
  • The conversion rate improved by 35.45% from the category page.
  • On the product page, the conversion rate climbed by 43.87 percent.

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The Process

We implemented our seven-step Growth Hacking process to increase the website’s total conversion rate.

Testimonial from the Pgw client

Before After Comparison

Data-driven rebranding and redesign – Through split testing, we were able to boost revenue by 30% from the home page optimization.

Results

After a dedicated 6 months to execute all the task we able to achieve the following results:

30%

REVENUE INCREASE (HOME PAGE) 

35.4%

RELATIVE CONVERSION RATE INCREASE (CATEGORY PAGE)

43.8%

RELATIVE CONVERSION RATE INCREASE (PRODUCT PAGE)

$109K

ADDITIONAL ANNUAL REVENUE (HOME PAGE)

Speak with a Conversion Expert

Give us 30 minutes and we’ll show you how we can increase your revenue

Every site is different! In our meeting, we will unveil and develop a strategy to address your particular barriers to transformation.

Give us 30 minutes and we’ll show you how we can increase your revenue

Every site is different! In our meeting, we will unveil and develop a strategy to address your particular barriers to transformation.

  • Speak to a conversion rate expert
  • Discuss your company and conversion goals
  • No strings attached, real value
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