The initial step was to find the most popular pages that had a low conversion rate. To uncover conversion leakages and apply ways to remedy them, we used a data-driven approach. Wireframes, hypotheses, and testing strategies were also created to improve the pages. Create a data-driven redesigning strategy with the help of a UI/UX design expert.
As a result, we’ve seen a significant increase in sales. Here are a few of the results:
- The home page optimization resulted in a 30% increase in revenue.
- The conversion rate improved by 35.45% from the category page.
- On the product page, the conversion rate climbed by 43.87 percent.