Elto - 30% Increase in Revenue

Challenge

Elto was a website that required a subscription. The website offers inexpensive web services. The goal of the company was to significantly raise income so that the owner can sell it to a multinational corporation. In addition, the customer requested that the entire brand be revamped to appear more sophisticated without harming sales. The assignment has to be completed in fewer than six months. Godaddy.com bought the site after we finished it.

Strategy

Data collection, analysis, and a comprehensive CRO audit
Detailed date-based information wireframe for a multi-page website
Professional designers are used to create UX designs.
Revenue optimization and split testing
Advice on content creation based on data

Approach

The initial step was to find the most popular pages that had a low conversion rate. To uncover conversion leakages and apply ways to remedy them, we used a data-driven approach. Wireframes, hypotheses, and testing strategies were also created to improve the pages. Create a data-driven redesigning strategy with the help of a UI/UX design expert.

As a result, we’ve seen a significant increase in sales. Here are a few of the results:

The home page optimization resulted in a 30% increase in revenue.
The conversion rate improved by 35.45% from the category page.
On the product page, the conversion rate climbed by 43.87 percent.

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The Process

We implemented our seven-step Growth Hacking process to increase the website’s total conversion rate.

Discovery

Identifying the target market and setting goals (s)
A comprehensive evaluation of the current content.
Competitor analysis, SWOT analysis
Developing a strategy TOFU, MOFU, and BOFU should all be determined.
Quantitative Data Analysis
Choosing a marketing message that is appropriate
Setting up suitable KPIs for evaluating campaign success.
Making a 6-month communication strategy

Setup & Implementation

Setup tools to collect and analyse quantitative data.
Make a list of the most important pages that need to be tested and improved.
Create wireframes for critical pages redesign
Create test hypotheses for the testing.
Setup tracking tools for measuring split testing.
Assist in the creation of a new split test variation with the help of development team.
Create a strategy for keeping track of critical performance indicators (KPIs).
Initiate UI/UX design with the help of designers.

Ongoing Implementation

Testing carried out in accordance with the hypothesis.
Start tests that last for 4 to 5 weeks.
Monitor performance in accordance with the hypothesis and results.
Analyze the results once the test is completed.
With the development team, implement the winning variation and learn from any unfavourable outcomes.
Make a new hypothesis for a new test based on the previous results.
Implement the new design and tracks qualitative data.
A cyclical method to follow in order to improve various aspects of the funnel.