Project Description

Challenge

Pgw is a Swedish online store. PGW Produkter has been mailing home brewing supplies and bar equipment since 1991. The owner of the company was dissatisfied with the site’s sales and sought professional CRO assistance. For a year, the firm owner desired a performance-based growth hacking solution. The proprietor of the company intended to increase sales quickly and sell the company.

Strategy

  • Data collection, analysis, and a rapid CRO audit
  • Assist with the collection of quantitative data.
  • Increased conversion rate by addressing the easy-to-resolve concerns.
  • The formulation and implementation of split testing hypotheses.
  • Create many A/B tests for the home and checkout pages.

Approach

The first thing we did was reduce conversion friction and barriers. We employed a data-driven strategy to identify conversion leakages and propose solutions. In order to put our idea into practice, we took the help of the development and design teams.

We also ran a number of A/B and split tests and were able to boost the conversion rate. As a result, the client was able to sell the company on his terms.

  • Increased revenue by 282.1 percent on the home page (equivalent to an extra $32,120 per year)
  • 16.4 percent increase in checkout page sales (equivalent to an extra $17,105 per year)

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The Process

We followed seven steps Growth Hacking process to improve overall website’s conversion rate.

Testimonial from the Pgw client

A/B Testing Results

The images below show some of the test’s results. We can’t disclose anything more because of the need for secrecy.

Results

We were able to obtain the following results after dedicating a year to completing all of the tasks::

16.1%

RELATIVE CONVERSION RATE INCREASE (CHECKOUT PAGE) 

$32K

ADDITIONAL ANNUAL REVENUE (HOME PAGE)

$17K

ADDITIONAL ANNUAL REVENUE (CHECKOUT PAGE)

282.1%

RELATIVE CONVERSION RATE INCREASE (HOME PAGE)

Speak with a Conversion Expert

Give us 30 minutes and we’ll show you how we can increase your revenue

Every site is different! In our meeting, we will unveil and develop a strategy to address your particular barriers to transformation.

Give us 30 minutes and we’ll show you how we can increase your revenue

Every site is different! In our meeting, we will unveil and develop a strategy to address your particular barriers to transformation.

  • Speak to a conversion rate expert
  • Discuss your company and conversion goals
  • No strings attached, real value
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