The first thing we did was reduce conversion friction and barriers. We employed a data-driven strategy to identify conversion leakages and propose solutions. In order to put our idea into practice, we took the help of the development and design teams.
We also ran a number of A/B and split tests and were able to boost the conversion rate. As a result, the client was able to sell the company on his terms.
- Increased revenue by 282.1 percent on the home page (equivalent to an extra $32,120 per year)
- 16.4 percent increase in checkout page sales (equivalent to an extra $17,105 per year)