In order to optimize and redesign the homepage, identify the conversion leaks and to apply strategies to resolve these leaks, we followed a data based approach We created a scatter testing tool, a wireframe, a test hypothesis. The designer created a new landing page and tested the new landing page.
The split test was successful and the new website significantly improved sales. By optimizing other pages, we are also improving sales. Here are some results.
- 257.50% increase in revenue on the product page (equates to about an additional $36,000 per annum)
- 59.09% increase in revenue on checkout page (equates to about an additional $28,800 per annum)