Project Description

Challenge

Precise portions dishware is designed for all the hard work, so only every platform, bowl and glass has to follow the lines. It can also be elegant to serve dishes. The client wanted to increase the homepage’s engagement and sales. To verify the impact of the transformation, the customer wanted to develop a detailed website redesign scheme and started Split testing.

Strategy

  • Qualitative data collection, analysis & quick CRO Audit
  • Data-driven wireframe for the home page
  • UX design creation using professional designers
  • Split testing hypothesis creation & implementation.
  • Multi headline creation for testing and to find the best headline

Approach

In order to optimize and redesign the homepage, identify the conversion leaks and to apply strategies to resolve these leaks, we followed a data based approach We created a scatter testing tool, a wireframe, a test hypothesis. The designer created a new landing page and tested the new landing page.

The split test was successful and the new website significantly improved sales. By optimizing other pages, we are also improving sales. Here are some results.

  • 257.50% increase in revenue on the product page (equates to about an additional $36,000 per annum)
  • 59.09% increase in revenue on checkout page (equates to about an additional $28,800 per annum)

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The Process

We followed seven steps Growth Hacking process to improve overall website’s conversion rate.

Testimonial from the Pgw client

Before After Comparison

Data Driven Redesign – With the help of Split testing we were able to increase revenue by 257.5% just from the home page optimization.

Before after precise portions
257 increase in conversiona

Results

After a dedicated 12 months to execute all the task we able to achieve the following results:

257.5%

RELATIVE CONVERSION RATE INCREASE (HOME PAGE)

59%

RELATIVE CONVERSION RATE INCREASE (CHECKOUT PAGE)

$28.8K

ADDITIONAL ANNUAL REVENUE (CHECKOUT PAGE)

$36K

ADDITIONAL ANNUAL REVENUE (HOME PAGE)

Speak with a Conversion Expert

Give us 30 minutes and we’ll show you how we can increase your revenue

Every site is different! In our meeting, we will unveil and develop a strategy to address your particular barriers to transformation.

Give us 30 minutes and we’ll show you how we can increase your revenue

Every site is different! In our meeting, we will unveil and develop a strategy to address your particular barriers to transformation.

  • Speak to a conversion rate expert
  • Discuss your company and conversion goals
  • No strings attached, real value
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