Precise Portions - 257% Increase in Conversions

Challenge

Precise portions dishware is designed for all the hard work, so only every platform, bowl and glass has to follow the lines. It can also be elegant to serve dishes. The client wanted to increase the homepage’s engagement and sales. To verify the impact of the transformation, the customer wanted to develop a detailed website redesign scheme and started Split testing.

Strategy

Qualitative data collection, analysis & quick CRO Audit
Data-driven wireframe for the home page
UX design creation using professional designers
Split testing hypothesis creation & implementation.
Multi headline creation for testing and to find the best headline

Approach

In order to optimize and redesign the homepage, identify the conversion leaks and to apply strategies to resolve these leaks, we followed a data based approach We created a scatter testing tool, a wireframe, a test hypothesis. The designer created a new landing page and tested the new landing page.

The split test was successful and the new website significantly improved sales. By optimizing other pages, we are also improving sales. Here are some results.

257.50% increase in revenue on the product page (equates to about an additional $36,000 per annum)
59.09% increase in revenue on checkout page (equates to about an additional $28,800 per annum)

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The Process

We followed seven steps Growth Hacking process to improve overall website’s conversion rate.

Discovery

Identification of goals and target market(s)
A detailed review of the current content created.
Competitor analysis, SWOT Analysis
Setting up tools to gather qualitative and quantitative data.
Setting of strategy
Identify TOFU, MOFU and BOFU
Quantitative Data Analysis
Identification of suitable marketing message
The setting of relevant KPI’s to evaluate campaign success.
Creation of a 12-month communications plan

Setup & Implementation

Gather and analyze quantitative data.
List the most important pages to optimize through testing.
Create 2 tests hypothesis for the testing.
Create 1 most import page’s wireframe for split test optimization.
Guide development team to create the new variation for a split test.
Set up tracking of KPI’s
Setup one A/B test and one Split test on A/B testing tool

Ongoing Implementation

Implement testing variations as per the hypothesis.
Initiate a test for 4 to 5 weeks time frame.
Monitor performance as per the hypothesis and performance.
Once the test is done, analyze the performance.
Implement the winning variation with the development team and learn from any negative result.
Create a new hypothesis for new test learning from the past result.
A cyclical process to follow to further optimize different parts of the funnel