You know every day new technologies are evolving in the digital marketing arena. New security patches are happening every now and then. Security is nowadays a big concern for any digital marketer. Before we discuss further let us ask you few questions.
Wait! Don’t do it!
You think we are crazy, isn’t it?
Keep on reading to learn more.
Let us share a real example where a client updated the new WordPress website and what happened then.
The site was doing pretty well. The client hired us to take care of the conversion rate optimization. In around 8 months we were able to double (100% increase) the site’s sale. And as you guess the client was very happy. But…
One day, we found that the site’s sales reduced to 30% from the normal sale. And it shocked all! Here are the steps we start taking.
Contact the marketing guys whether they made any changes on the site.
Contacted the developers and project managers to learn about the issue.
Contacted the server guy to know if he found any error on the server log or if the server was down for some reason.
Tested the site with a virus detecting tool. We found the site is not affected by any virus or malware.
And in the end, we contacted the client and informed him about the situation. Also, asked him whether he knows about the situation.
To our surprise, within 10 minutes the client replied back. He mentioned that from backend CMS he found a new version of WordPress and then he clicks the update link. He also mentioned the site is looking fine.
Then we assign our tester and found several issues on the site. Here are the top five issues we found.
The Paypal checkout stopped working. Only the credit/debit card payment was going through.
In some part of the site, the CSS was not loading.
In some parts of the site faced the issue with HTTPS.
Some forms on the website stopped working on mobile devices.
And many more.
We had to spend over 80 hours to keep on testing the site and fixing the issues with our development team.
What did we learn from this?
The client’s one small act to update the backend took 10 seconds. But that one act.
The new and existing users faced a lot of issues on the site.
Sales dropped by over 70% and it took 10 days to normalize the whole site. That cost a lot of money.
Also, we billed the client for the testing and development work we executed. That also cost the business.
Lost over 300 new customers in 10 days time.
Affected users experience.
All these happened for one act – to update the WordPress.
Hope now you understand why we are saying not to update WordPress. The WP plugins or WordPress new version can impact a lot.
So, now the question arrives then how to update the WordPress platform?
Hear what our WordPress Development expert, Brian wants to share.
Steps to follow before updating WordPress version
Take website’s backup
Contact your development team who built the website or take professional’s help.
First, update the site’s version on a staging server. See the impact on the site.
Once everything is good then make the site live.
Test the site once the site is live.
Follow these steps to reduce uncertainty and expense.
If you need any help updating your WordPress website you can contact us. Also, if you need any website testing service you can hire us. You can check our affordable testing package here.